Creative Essay: Why Are There Poor People -- essays research papers

Creative Essay: Why Are There Poor People   Ã‚  Ã‚  Ã‚  Ã‚  Looking back on my childhood, I realize how lucky I was to be blessed with the family I have. Knowing what I know now, I have come to understand that not every kid had the same life that I had. Not every child had a living room full of gifts on Christmas morning, or a family to share a birthday with. I was lucky enough to have all of the luxuries that so many children yearn for. So many children take for granted the fact that they eat three meals a day, while so many others are lucky to find a scrap of bread in a dumpster.   Ã‚  Ã‚  Ã‚  Ã‚  It wasn't until I was about nine or ten when I realized that there were poor people in the world. My family and I had been on our annual trip to New York City to see ...

Diary and Character Essay

Over the course of this 3 week unit, you will have the opportunity to explore the nuances of Macbeth by putting yourself into the mindset of a character you have selected. You will write a series of diary entries as if you were this character, that means from his or her point of view and create an appropriate and creative cover. Requirements: 1. You will be assigned 6 entries, with the option of skipping one entry at any time. If you choose, you may do all 6 entries and receive up to 10 points extra credit. 2. All entries must be at least a page long, double-spaced. Know that some of the topics that you write about will require more length in order to give a full and reflective response, though. 3. Entries must be original and of your own work. Plagiarism of any type will result in an F for this assignment. If you have any doubt about what constitutes plagiarism, please ask me. 4. Entries must be relatively free of spelling, grammar, and punctuation errors. 5. Design a cover/title page for you diary. It must reflect some aspect of the character and should Include illustrations or graphics. 7. For each of the entries, you will pick from the following list of topics. Although you must stay within the limits of what the text says about the character, you are free to use your imagination to fill in the gaps. If you wish, you may also illustrate your entries. You may not repeat any topic. Specific Diary Topics: (Choose at least 5) 1. Pick a specific scene. How does your character feel that he/she contributes to this scene? What are his or her actions and why? Also, explain how your character is relating to other characters on stage at this time. 2. What is something surprising about your character? Discuss this from his/her point of view. 3. What happened today in the life of your character? 4. Have your character write a letter to another character. 5. Write down a quote from your character and have your character write in response to what he or she said. 6. What is your character feeling as a result of his/her actions? 7. What music or television shows might your character enjoy listening to or watching? Why? 8. Have your character talk about how he or she has changed throughout the play. 9. Choose from the following conflicting aspects that Shakespeare uses throughout the play and discuss how your character demonstrates both sides: ambition/duty, bravery/fear, stre ngth/uncertainty, good/evil, and fair/foul. Make sure your character journal matches what the teacher is grading you on in the rubric.

Pop Culture Essay

Movie Genres There are many movie genres out today than there were before in earlier years. Movie genres are basically different types of movies, such as: horror, suspense, mystery, drama ,romance, etc. Today it seems that most peoples favorite movie genre is horrow or action. Action movies have a lot of different stuff in them that is pleasing to the eye. Action movies are typically loud and have a lot of fighting, racing, and adventurous things in the film. Horror movies on the other hand have a lot of scary things in the movies. Their big thing is that the more blood they have the better it is to the audience watching. Even though horror and action may be the top picks of the rest of the country, I have my own genre of movies that I particularly like the best. My favorite genre of movies is romance. In a romance based movie, it is filled with love and a lot of laughter throughout the whole movie. While most romance movies start off bad and end up with a happy ending, some start out good and end good as well. Most romance movies today start out being bad and then it ends up in the happy ending that you suspect from the title of the movie. Romance movies go through every movie genre there is. There is suspense and sometimes a little horror as well. Sometimes, and most of the time, they contain a lot of drama. The best romance movies are the ones full of drama that is fun to watch. Every woman around the world enjoys a good romance movie. Many women around the world love romance movies, including myself. Simply because they meet the cravings that every woman has sometime throughout their lives. Each and every romance movie touches a woman in some way or another. Every girl dreams of having that guy from a love story. They want them to be loving and caring and when we watch these movies we imagine ourselves being the girl in the movie. Some movies, even make a girl feel better after a breakup. However, some of the real love stories can make it worse than ever before. Also, romance movies will make you cry if it is one of those that are filled with sad moments throughout the whole movie. As a girl, sometimes we feel the need to cry, whether it is stress or PMS. The romance movies are a good way to bring out the inner emotions and in the end, make you feel a whole lot better. Drama is another movie genre that gets included into romance movies. Drama can be funny and it can also bring out deeper thoughts and emotions. Everyone and especially women, have a fair share of their love for drama. Women like to gossip and chick flick, love stories are filled with it. Gossiping is a way to let things out and to give out information that can be bad or good. It just depends on who is saying it or what is said. The good thing is, the drama in the romance stories are usually not true. Even though we all get a good laugh at the stupid ones in the movie. In conclusion, romance genre movies are a favorite. They can make you happy or sad or bring out different emotions. Romance movies are twisted with drama along with romance to bring out laughter or anger in the audience. Everyone will have their own personal reaction to every single romance movie that comes out. Therefore, in my opinion, romance genre movies are the best because they contain many qualities that other genres do. Meaning that they satisfy almost every â€Å"craving† that a person has for a good movie.

The history of the Asian community in Britain The WritePass Journal

The history of the Asian community in Britain Introduction The history of the Asian community in Britain IntroductionThe history of the Asian community in Britain The migration and settlements of Asians to the BritainStatistics of the population of South Asians in Britain Influence on Britain by the presence of Asian communityThe rationale of the presence of the Asian community in Britain Conclusion Reference ListRelated Introduction The history of Britain is marked by a continued presence and increasing trends of Asian occupation. The history of the Asian community in Britain portrays a long-term presence and increasing migrations, an area that has caused great concern among the researchers, academicians, as well as scholars. History explains the trends in the evolution of an entity since its inception and up to the point of its review. The history of the Asian community in Britain dates back in the 18th century, in the period 1850s up to date. Britain has thus become one of the world’s multicultural centers, with rampant tribes from the four corners of the world. Migration and settlement of the Asians in Britain is attributed to the existence of emigration and migration policies, conflicts in the Asian lands, employment opportunities desire among the people and so on. Asians are also known to be very outgoing people in regard to invention, and their presence in the land has excellent rationales, though s ome are attributed to negativity.    The Asian community also consists of people from distinct origins, the earliest coming from Bangladesh, Pakistan, and Sri-Lanka. The presence of the Asians in British land is known to have influenced the culture, agricultural, industrial as well as the urban sectors of the economy. The political as well as the social have not been exceptions from the influence by the long presence of these aliens. The continued migration and settlements of Asians in the recent years has drastically raised Britain populations to high scores. Researchers and scholars in the recent decades have continued to develop enthusiasm and interest in this area, though no study has directly related the history (Addison and Jones, 2007. Therefore, the discussion in this paper investigates into the history of the Asian community in Britain. The migration and settlement of the Asians in the land is also found ample to present in order to enhance the understanding of the history. An establishment of the Asian statistics in Britain is also found to provide a rationale in this discussion. Furthermore, the kind of influence on Britons as well as original settlers in Britain will also be duly presented. The history of the Asian community in Britain The history of Asian immigration to the Britain dates back in 1850’s. Different phases have been seen arrive the phases over the years, the first wave arriving in 1850 in the city of United Kingdom. The reason for the referral inform of phases is because of conformity with immigration laws that have Marjory controlled the immigration trends. The first and the second waves having arrived in 1850 an d 1882 respectively, laws were set regarding a stop of immigrants from Asia moving in to the United Kingdom. The 1970 again saw a restoration of the immigration laws that enabled other more waves moving into the United States, carrying heavy populations. The waves can be categorized into three basic groups. The first waves that were experienced in the period between 1850 and 1942, consisting mainly of Chinese and Japanese people. Most of them immigrated in search of labor due to the arising human needs. The second period occurred between 1943 and 1965, due to the evaluation and revis ion of the e migration laws in the Asian countries as well as those of immigration in the United Kingdom. The set laws were set in favor of immigrants, thus this period experiencing a vast number of people move from the Asian nations. The period from 1965 up to date is the most relevant, being the one in which rampant migrations take place.   Today, not only do the Asians migrate to the Britain, but also to other countries around the globe. The causal factors for migration have also become modified, and the laws have been regulated to ease movement for all kinds of people (Addison and Jones, 2007. The British citizens who have long emigrated from Asia from are a term that has been utilized to describe the Asians who are found living in Britain. The establishment of the East India Company is known to the beginning of southern Asian people immigration to Britain. This saw the movement of the Indian continent people to England. The independence attainment by Pakistan, India, as well as Sri-lanka was a rationale to the increased immigration and this was increased during the British Raj period. The history of the migration is also said to have emanated from economic and educational pursuits. The earliest settlements origin in Great Britain from Asia cannot be attributed, including the Romanis. The middle ages are the earliest estimated times which saw the Asians settle in the Briton land. The sinti are also inclusive of the earliest groups, originating from the regions of Pakistan and North India. The period 1000 saw the Asians begin to travel westwards, where they were mixed South west Asians and people from Europe. Sizeable numbers of Romanis started arriving at the Western Europe in the 16th century (Spencer, 1939). The 1660 saw the enactment of the Navigation act that restricted the employment realms for sailors from Non-English regions. Records of baptism in the East-Greenwich indicate that Malarban coast people origins were seeking better areas to establish their religion. The phases of migration that were in migration and settlement are grouped into four categories. The first phase saw the immigration of people who were in need of better employments that included the substandard jobs, including those of cooks as well as farming in small-scale farms. The recent years have been characterized by rampant migrations of the Asians into Britain and other area (Spencer, 1939). The migration and settlements of Asians to the Britain The emigration policies that had set in each of the Asian countries, and their relationship with the immigration policies at work in the Britain has been a long term factor that contributing to the Asian immigration into the British countries. The second rationale entails the linkage between Britain and the South Asian countries in relation to economical, political, social, as well as military linkages. A third migration cause is the aspect of globalization, in the fact that the world has been modified recently to appear like a small city where people can move to and fro. This has also made the movement process easy, making the movement of the Asians into the United Kingdom year-by-year (Spencer, 1939). Theories have long been put forward that provide broad literature concerning the immigration of the Asian people into the Britain as well as into other countries. The push and pull forces that are considered causal for migration are abundant, and contributing to the actions of the pull and push theory. The push action of the theory is manifested in the fact that major factors are considered to cause the Asians move out of their original homeland into an alien land. These factors include search for labor, spirit of adventure, in search for better business as well as conflicts occurrence in the emigration land. The pull action comes in when the target alien land has a ground for provision of the needed by the immigrants. The Asians consider the Britain to possess important soil, geographical and development addition to social and culturally ample features. These are push factors that make the Asians develop increased enthusiasm to travel abroad, constituting the push and pull theory (V isram, 2002). Migration is a major contributor to population increase in Britain spheres. The earliest known Asian settlers in Britain were from the Bangladesh region, Pakistan as well as the Sri-Lankans. The recent years have seen the Chinese and Japanese continue to settle in Britain for agricultural, industrial as well as urban and technological reasons. Therefore, the change in the agricultural, industrial and urban sectors has experienced a boost as a result of increased migrations and settlement.   The rampant migrations have seen increased interactions in terms of language influence. The Asians have influenced the Britons with their language and at the same time, the Britons impacted their language on the immigrating Asians. Migration has also a causal factor for the adoption of new farming, industrial as well as technological skills (Kalra and Sayyid, 2008). Statistics of the population of South Asians in Britain The southern Asians are the earliest people known to have settled in Britain, since the year 1850. The distinct types of the south Asians in the Britain region include those that came from Pakistan, India, Bangladesh, and Sri-lanka. The Chinese and the Japanese people are also present in Britain in large numbers. The current statistics indicate the Asians to consist of 15% of people from Pakistan, Bangladesh as well Sri-lanka. The Indians from southern Britain are also the largest part of the Asians in the British continents (35%). The trends of movement in the phases have shown a great increment according to the recent research. The recent years have seen many people from the four corners of the world desire to get their way into the Britain. The earlier waves are known to have trends that were rising in terms of the immigration population as well as movement and settlement reasons. Philosophical thinkers have tried to come up with explanations governing the recent immigrations into Britain. Most of the causal factors are because of political, social, as well as economic interests. Many scholars believe that the Britain has the best education system, therefore desiring to become part of the same. The economists have credited the country with excellent economic systems as well as financial management ones, thus making most people want an association with the powerful country. The Academicians have contributed to the recent developed immigration trends in Britain in their urge to compare the academic curriculum with other systems since the Britain systems are considered the best around the globe (Kalra and Sayyid, 2008). Influence on Britain by the presence of Asian community The style of life of the Britons has been greatly influenced by the immigration and settlement of the Asian community in the land. The culture of the Britons was ideally eroded as a result of rampant interactions with the Asians. The language was also ideally influenced by the mix of cultures where each culture had to learn the language of the other. A strong adaptation skill to the region was a demand for all people found in the British continent. The Asians are known to have a passion for music, arts and performances, theatre activities, factor which has long led to the establishment of experience economy centers. The establishment of the events industries including the tourism industry is a result of the increased interaction between distinct communities. The Britons were taught how to adopt the agricultural practices, which have long caused the increases experienced in the economic fields. The history and the present day immigration to the Britain has become an issue of concern i n the recent years. The U.S is one of the countries where population rise has also been an issue in the research reams. This is attributed to the in movement of people from other continents, predominantly the Asians, and specifically the Chinese and Japanese. The Chinese were the original immigrants in the 1850’s. Following the enactment of distinct laws governing immigration by the different ruling regimes in the Britain, four waves have been seen come into the Britain, the first beginning in the 1850. The second was in operation in the 1943 up to 1965. The third was found to operate in the 1965 and up to 1980, while the last rate from 1980s to the present day, constitutes the current immigration trends (Brown, 2007). Immigration emanates from the desire to boost the economic, social, as well as political status of a nation. It is also geared towards the achievement of better cultural conditions of the immigrants, for instance immigrant women in the Britain due to the alienation of culture, thus they are able to acquire life with freedom. Scholars are migrating to enhance their knowledge as academicians search for better curriculum. Industries like Japan and China move in search for industrial location and business contraction sites, as the traders seek ample trade partners across the globe. More over, the enactment of immigration laws in countries like the UK has made it possible for many immigrants to emerge. The impacts of immigrations include global technological advancements, urbanization, and industrial developments, in addition to the conflicts and culture linkages and alienations as in the current world. However, the Asians have left a mark in their rampant immigration trends to Britain (B rown, 2007). The rationale of the presence of the Asian community in Britain The presence of the Asians in Britain has had major positive and negative effects on the Britons, the immigrants as well as the entire country’s realms. The Asians are long known to possess a heart for development and making great industrial discoveries. Thus, the recent industrial advancements are known to have taken place partly because of the presence of the immigrants. The increment in the agrarian revolution and the agrarian shifts that have long taken place in Britain are attributed to the presence of the Asians in the region. Britain is today identified as one of the multicultural countries in the world due to continued presence of the Asians in Britain. Thus, alienation of cultures occurred to great extents such that mostly the existence of mixed cultures is prominent. The recent technological advancements have had their way due to the increased occupation of the Asians in Britain. The experience economy sector has been ideally improved due to the influence of Britain by the immigrant Asians. There has been development of arts, tourism, as well as the events industry (Brown, 2007). The recent industrialization trends have made it possible for the formation of linkages between the Asian and American continents, facilitating the movement of people from one corner to the other in search for better industrial linkages. These have made the Japanese and the Chinese people become rampant in the Unites states industrial realms, owing to the fact that they are industrial-minded people. These have moved and settled in the United Kingdom fostering for the best development patterns. The recent academic trends have also enabled the immigration of people from the Asian to the American continent. Thus, the recent immigration trends are composure of all kinds of people, and the population of the Britain has solely increased (Brown, 2007). Conclusion The history of Britain is marked by a continued presence and increasing trends of Asian occupation. The history of the Asian community in Britain portrays a long-term presence and increasing migrations, an area that has caused great concern among the researchers, academicians, as well as scholars. The recent statistics indicate the presence of large numbers of Asians in Britain, up to almost 50%. The presence of Asians has ideally influenced the political, social and economic life of the Britons and other cultures though has a very great economic rationale. More research should be conducted to reveal correct statistical figures of Asian community in Britain. Reference List Addison, P. and Jones, H., 2007. A companion to contemporary Britain, 1939-2000. MA: Wiley-Blackwell. Brown, J., 2007. Global South Asians: introducing the modern Diaspora. NY: Cambridge University Press. Kalra, N. and Sayyid, V., 2008. A Postcolonial People: South Asians in Britain. Columbia University Press. Spencer, I., 1939. British immigration policy since 1939:   the making of multi-racial Britain. NY: Routledge. Visram, R., 2002. Asians in Britain: 400 Years of History, Pluto Press. (Online). Available from fathom.com/course/21701766/index.html (Accessed April 15, 2011)

Chocolates Positive and Negative Effects

Chocolates Positive and Negative Effects Introduction In the past two decades, chocolate has been considered a junk food due to the way in which its consumption has significantly contributed to the obesity epidemic within the U.S. at the present.Advertising We will write a custom research paper sample on Chocolates Positive and Negative Effects specifically for you for only $16.05 $11/page Learn More Nearly 33% of adults within the U.S. are obese which represents a 60% increase over a 20 year period with the rate for child obesity not far behind at nearly triple what it was 30 years ago. Most of these cases have been attributed to the consumption of large amounts of junk food with chocolate being ranked among the most popular types to be eaten. However, it must be questioned whether chocolate truly deserves to be ranked as a junk food. The fact remains that numerous studies such as those by Howe (2012) have expressed that the consumption of chocolate is in fact beneficial and can aid in enabling a person to attain a healthier body[1][2]. On the other hand, there are studies such as those by Hughes (2012) which state that it is the excess consumption of chocolate that has contributed significantly to obesity within the country[3]. It is based on this that this paper will examine aspects related to the current junk food culture, the portrayal of the media about junk food and chocolate as well as current academic literature surrounding the consumption of chocolate. The researcher expects that through this investigation a clearer picture can be seen regarding the nature of chocolate. It is the assumption of this study that chocolate can be considered a junk food depending on the quality and the quantity that has been eaten. The Age of the Junk Food Culture Junk food in the form of chips, dips, burgers, fries, sodas, candies and ice cream have become such a part of Americas culture that the most prevalent cultural distinction for American today is that of the Junk Food culture. Th e term junk food is actually a terminology that was originally developed during the early half of the 1970s to describe the growing proliferation of prepackaged easy to consumer food products that came in disposal wrappers[4]. The low nutritional content of said food products combined with the easy to dispose nature of their wrappings resulted in the creation of the term junk food. In nearly every town, city and state groceries, shopping malls and fast food restaurants carry some form of junk food that is rapidly consumed by a voracious public that enjoys the taste and convenience of such products. Unfortunately, this cultural distinction is actually slowly killing the American population due to resulting effects such food types have one the body. The recommended daily allowance of nutritional calories that a body should have in a single day as recommended by the American Medical Association is roughly 2,500 to 3,000 calories a day[5].Advertising Looking for research paper o n health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More The problem with junk food is that due to their convenience and serving size most people are not aware that on average they consume more than 3,000 calories a day from the various forms of junk food they eat[6]. An average adult male in the U.S. should consume only 65 grams of fat and 2,500 calories in a single day yet a burger and fries combo meal with a large coke available at the local McDonalds is equivalent to more than 50 grams of fat and 1500 calories within a single sitting[7]. This would not be a problem should that be the only large meal they eat throughout the day however this meal is supplemented by various chips, sodas and various other unhealthy options throughout the day which brings the total calorie count to 4,000 calories or more. Chocolate in particular, due to the current manner in which it is produced, is deceptively packaged to the extent that a single chocolate bar can contain 300 to 400 calories or more. Considering the fact that it would take a considerable amount of chocolate to feel full, normal consumers wind up eating more than they should resulting in the consumption of several hundred excess calories. Journalism and the Portrayal of Scientific Information to the General Public On average nearly 10,000 TV ads appear within a given year which focuses on promoting the products of various restaurants and companies[8]. Children in particular are targeted by fancy commercials advertising sugary sweets through the use of cleverly crafted cartoonish elements in the commercial itself. Since TV advertisements are an extension of popular culture it can be seen that popular culture is one of the primary reasons behind the obesity problem America now faces due to this patronage of products that are not only unhealthy but cause people to become obese as a result of their consumption. The power of advertising should not be underestimat ed since it has been shown that TV ads are one of the best ways to convince people to buy a certain product. From this it can be seen that the causes behind obesity is not merely the fast food culture that Americans find themselves in but also the actions of various corporations that promote with wild abandon their products without taking into consideration the possible ramification on the population. It should be noted though that along with these numerous advertisements come equally numerous articles by journalists which deride and criticize food companies for ruining the health of the present day generation. However, what is lacking in such articles is a truly in-depth examination of the nutritional impact of individual junk food products. What occurs is merely a general critic instead of an examination which attempts to determine whether foods such as chocolate have any generally positive effects[9].Advertising We will write a custom research paper sample on Chocolates P ositive and Negative Effects specifically for you for only $16.05 $11/page Learn More Positive Effects of Chocolate While it may be true that chocolate has become a synonymous aspect of the junk food culture, the fact remains that it has a variety of positive healthy effects on the body. This encompasses effects related to better cardiovascular health, an increased metabolism, and brain stimulation. Not only that, chocolate has also been stated as being a possible anti-depressant as well as possessing anti-cancer and anti-oxidant effects[10][11]. However, its relation as a junk food has been cemented due to the manner in which it is consumed in amounts that are greater than the recommended dietary allowance per day. As it was revealed in the study of Howe (2012), chocolate and its numerous iterations has been mixed and matched with a plethora of substances to the point that its health benefits have been highly diluted through an assortment of brands and products[12 ]. Its health benefits are tempered by extreme amounts of added sugar along with prodigious amounts of carbohydrates and assortment of chemicals[13]. The end result is a product that combines the positive mental stimulation of cocoa with the negative impact of a high fructose corn syrup. It is based on this that it can be stated that any health benefits derived from chocolate depends on the type of chocolate and the amount that is consumed. Thus chocolate can be considered a health food so long as one eats it sparingly and consumes chocolate products that are rich in natural cocoa and have little sugar in them. Conclusion Based on the information and arguments that has been provided in this paper thus far, it can be stated that can be considered a junk food depending on the quality and the quantity that has been eaten. Reference List Benton, David. 2004. Coffee, Tea, Chocolate and the Brain. Florida: CRC Press Datar, Ashlesha, and Nancy Nicosia. 2012. Junk Food in Schools and Childh ood Obesity.  Journal Of Policy Analysis Management 31, no. 2: 312-337. Howe, James. 2012. Chocolate and Cardiovascular Health. Gastronomica 12, no. 1: 43-52.Advertising Looking for research paper on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hughes, Linda G. 2012. More chocolate? Yes, please: Obesity epidemic threatens to erode heart disease progress. Indianapolis Business Journal 10. Regional Business News, EBSCOhost . Hurley, JayneLiebman, Bonnie. 2008. Choosing Chocolate. Nutrition Action Health Letter 35, no. 8: 12. Pollan, Michael. 2008. In defense of food: An eaters manifesto. New York: Penguin Robinson, Elizabeth. 2008. Become a Media Megastar: Analyzing junk food advertising.  Screen Education no. 49: 82-87. Footnotes Howe, James. 2012. Chocolate and Cardiovascular Health. Gastronomica 12, no. 1: 43-52. Academic Search Premier, EBSCOhost . Benton, David. The biology and psychology of chocolate craving. Coffe, Tea, Chocolate and the Brain: 205-215 Hughes, Linda G. 2012. MORE CHOCOLATE? YES, PLEASE: Obesity epidemic threatens to erode heart disease progress. Indianapolis Business Journal 10. Regional Business News, EBSCOhost . Datar, Ashlesha, and Nancy Nicosia. 2012. Junk Food in Schools and Childhood Obesity. Journal Of Policy Analysis Management 31, no. 2: 312-337. Business Source Premier, EBSCOhost Pollan, Michael. In defense of food: An eaters manifesto (New York: Penguin, 2008), 19-32 Ibid Pollan, Michael. In defense of food: An eaters manifesto (New York: Penguin, 2008), 19-32 Robinson, Elizabeth. 2008. Become a Media Megastar: ANALYSING JUNK FOOD ADVERTISING. Screen Education no. 49: 82-87. Academic Search Premier, EBSCOhost . Ibid Benton, David. The biology and psychology of chocolate craving. Coffe, Tea, Chocolate and the Brain: 205-215 Hurley, JayneLiebman, Bonnie. 2008. Choosing Chocolate. Nutrition Action Health Letter 35, no. 8: 12. MasterFILE Premier, EBSCOhost . Howe, James. 2012. Chocolate and Cardiovascular Health. Gastronomica 12, no. 1: 43-52. Academic Search Premier, EBSCOhost . Hurley, JayneLiebman, Bonnie. 2008. Choosing Chocolate. Nutrition Action Health Letter 35, no. 8: 12. MasterFILE Premier, EBSCOhost .

Social Responsibility Practices Essay Example | Topics and Well Written Essays - 1500 words

Social Responsibility Practices - Essay Example Socially Responsible Business Practices 5 4.1 Designing Facilities 5 4.2 Developing Process Improvements 6 4.3 Discontinuing Product Offerings 6 4.4 Selecting Suppliers 6 4.5 Choosing manufacturing and packaging materials 6 4.6 Providing full disclosure 6 4.7 Employee Welfare Programs 6 4.8 Measuring, tracking and Reporting 6 4.9 Children’s Marketing 6 4.10 Access for the disabled 7 4.11 Privacy for Customer Information 7 4.12 Plant, outsourcing, retail location decision 7 5. Conclusion 7 6. References 8 1. Introduction Corporate Social Responsibility (CSR) as a field of study has created a niche for itself among the academia, corporate, the government and other agencies. Starting at the beginning of the twenty first century, there has been a growing interest in Socially Responsible Investment. There is always a conflict of interest between business and society. From an ethical standpoint, CSR helps create an ideal society due to the actions of companies. However, the economic view is that profit should be maximized. As Leonard and McAdam point out, CSR includes issues such as human rights, workplace, unfair trade practices, ecology, consumers, community involvement and social development among others; and it has a bearing on organizational aspects like manufacturing, marketing, packaging, pricing, and distribution (27-29). CSR has evolved gradually from a ‘compulsory’ attitude to an ‘instructional’ one to a ‘suggestion’ one. This implies a process towards a complex and nuanced framework to define the concept and implement the practice of CSR. 2. Concept of CSR The World Business Council on Sustainable Development (WBCSD) defines CSR as â€Å"the commitment of business to contribute to sustainable economic development, working with employees, their families, the local community and society at large to improve their quality of life† (as qtd in Centidamar and Husoy 164). The best CSR initiatives are taken volun tarily on behalf of companies. Encouragement rather than punishment is a better alternative. The stakeholders in CSR should include customers, employees, suppliers, local neighbourhood etc. A softer relationship rather than a formal one should be the basis for collaboration with various stakeholders. Further, CSR brings together various organizations i.e. makes a network among them or builds communication channels between them (Centidamar and Husoy 165). As long as companies can benefit economically, they will implement CSR. Environmentally sound technology is the perfect example for this trend. Increased investments in technology will finally result in increased profits. Not only can innovations improve the corporate image, but also reduce the costs involved (165). Quality is part and parcel of CSR. The lower the company’s ethics, the lesser will be the success of Total Quality Management (TQM). Moreover, the brand image of a corporation is affected if it ignores quality. 3. Importance of CSR The following is a description of some of the merits and the criticism of CSR which together explain the significance attached to this growing field. 3.1 Limiting Litigations Every company has to cross swords with the law of the land at some point of time. Litigations arise when there is an aggrieved party who does not have faith in the company finding a solution that is fair to him/her. CSR is an attitude and a way of doing business. Implementing CSR can

Internet Marketing Essay Example | Topics and Well Written Essays - 3000 words

Internet Marketing - Essay Example Customers too see brands as something that is more than what is built into the product. But these values and meanings may be different from customer to customer or from one group of customers to another. While Aaker is of the opinion that brand values are expressed along these four dimensions others like Jean - Noel Kapferer are of the opinion that this expression is along six dimensions: Physique, relationship, reflection, personality, culture and self-concept. (Kapferer 2000, p.127) Brand identity is made up of a core identity and an extended identity. A brand's core identity is fundamental to the meaning of a product. It is what a business will want its product or service to be perceived as. The extended identity of a brand includes aspects of the brand that complete the picture. This will normally be, aspects of the brand that a business will want its target market to associate with. Everything a brand stands for cannot be communicated merely by its core identity. This shortcoming of the core identity is made good by its extended identity. And the broader a brand's extended identity the more unforgettable it will be. (Aaker 1996, pp.85-9) The concept of brand identity brings us to ... It is what a business will want its product or service to be perceived as. The core identity of a brand helps a business to specifically identify the essence of a brand, organizational values that drive the brand, and what the organization itself stands for. It is what gives a brand its uniqueness and "sets it apart from competition". It is something that is relatively permanent. 3 Extended Identity The extended identity of a brand includes aspects of the brand that complete the picture. This will normally be, aspects of the brand that a business will want its target market to associate with. Everything a brand stands for cannot be communicated merely by its core identity. This shortcoming of the core identity is made good by its extended identity. And the broader a brand's extended identity the more unforgettable it will be. (Aaker 1996, pp.85-9) Brand Position The concept of brand identity brings us to the concept brand position. Brand position is that part of a brand's identity and its value proposition that a business intends to repeatedly communicate to its target market. It is the brand position that communicates an advantage over competition. All advertising is centered on a brand's position. (Aaker & Joachimsthaler 2000, pp.41-2) Brand Image While a brand's identity is what a manufacturer or distributor may want its target market to perceive it as, a brand's image is what the actual market perception. In wanting to communicate a brand's identity companies send out messages; it is how the market receives these messages and interprets them that are important. Although brand image is a lagging indicator, it helps the marketing department make corrections to its communications strategy if its